A court case that happened 3 years ago? Why bring it up now? It is because I felt like it. So, why did this come about in the first place? Converse sued them because they were selling copycat shoes in their stores. Walmart says that the toe caps, toe bumpers, and stripes are their own so, they cannot sue them. Sounds like a Judge Judy case, let’s continue.
The website footwearnews.com does a good job of breaking it down. Not only did Converse sue Walmart but, they sued other 30 other retailers as well. They got off the hook but Walmart is still fighting back. They say that they wanted to keep their every day low prices. Converse has been around for 109 years. It seems to me like a lot of brands rip off their shoes often. To add on to this adventure, they want stores to stop selling the knock-off brands as well. This is making this situation even more interesting.
The reason Converse is so upset is that this fake knock-off is putting a bad taste on the real Chuck Taylors. The solution was to have Nike buy them out for 309 million dollars. They then saw various NBA players wear their shoes such as Lou Williams and Kyle Korver. Not too long after, they came out with a new Chuck Taylor to help boost their sales. It is called the Chuck Taylor All Star. Not only that but, they also entered the skateboarding market as well. They made their own skateboarding shoe as well.
One final reason why Converse was so ticked off by this was that this certain shoe was their first real success back in 1917. They were custom for basketball all start and his name was, believe it or not, Chuck Taylor.
After all of this conflict, Converse comes out on top and is the news undisputed WWE champion, whoops, that is the wrong category. The point is, Converse won the case and now Walmart cannot sell the rip off shoes in their stores anymore. That is until someone else tries to rip off some other shoe of theirs.